Pune: BITKRAFT Ventures, a global investment firm in gaming and interactive entertainment, has unveiled a new study powered by Redseer Strategy Consultants.
The report, titled “The Gaming and Interactive Media Opportunity in India,” forecasts that the combined market for gaming and interactive media will nearly triple to $7.7 billion by FY2030.
According to the report, India’s gaming and interactive media opportunity continues to expand 1.5 times faster than the country’s broader digital entertainment industry.
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The surge is attributed to the country’s youthful demographic, widespread smartphone penetration, and increasing preference for interactive and personalized experiences.
Gaming and Interactive Media Opportunity in India: Rapid Growth Despite Regulatory Challenges
Even amid regulatory restrictions on real money gaming, the digital gaming market is projected to almost double, reaching $4.5 billion by FY2030.
Esports is forecasted to triple to $120 million during the same period, driven by the emergence of hybrid-casual games that blend mid-core progression mechanics with deep meta-systems.
The report highlights that while monetization is currently balanced between advertisements and in-app purchases (IAPs), the next five years will see IAPs growing sixfold, reshaping the revenue structure of the Indian gaming ecosystem.
Interactive Media on the Rise: New Segments Fueling the India Growth Story
The gaming and interactive media opportunity in India extends beyond games. Interactive media is set for exponential expansion – from $440 million in FY2025 to $3.2 billion by FY2030.
Gaming and Interactive Media Opportunity in India: Key Growth Drivers
- Astro & Devotional Tech: Expected to grow 8x to $1.3 billion by FY2030, digitizing traditional offline services through one-on-one consultations.
- Micro Drama: Anticipated to reach $1.1 billion by FY2030, leveraging short-form, serialized mobile content.
- Audio Streaming: Projected to quadruple to $300 million by FY2030, powered by localized content and high user retention.
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Tier-2 and Vernacular Markets Lead India’s Digital Expansion
The report underscores how India’s Tier-2+ “Bharat” audience is driving growth, favoring vernacular content and building social identities through gaming communities.
Artificial Intelligence (AI) is also playing a pivotal role in content creation and local game development, reducing costs and enhancing scalability.
Jens Hilgers, Founding General Partner at BITKRAFT Ventures, remarked: “India represents perhaps the most compelling greenfield opportunity globally. With its digitally native youth and massive mobile reach, the country is entering a hyper-growth phase that could position it as a global powerhouse in interactive entertainment.”
Anuj Tandon, Partner for India and UAE at BITKRAFT Ventures, added: “India’s gaming sector is witnessing sustainable growth, with local developers creating globally resonant experiences. Rising engagement, IP creation, and accessible payment systems are shaping the next chapter of India’s gaming and interactive media industry.”
